Scott Greenhalgh DDS - Cosmetic Dentistry

Wednesday, December 2, 2009

Why is good service so hard to find?

Maybe you are like me: I'm picky but not a pain in the neck. I like good service and some mental engagement from whomever is taking care of me or that whomever working with me has some vague understanding of what would make me happy. The service approach that drives me nuts is the "canned approach". Where I am forced into their "on-size-fits-none" rigidness. When they ask me what I want and then I actually tell them. Their face goes blank like I've suddenly started speaking French. And then the reply, "we can't do that...". Game over.

I had a new patient that was referred to my office today. I asked her what she liked or didn't like about her previous dentist/dental office. She described how when she entered the office that whomever worked there seemed too busy talking with the other girls nearby. When she when back into the office, she recounted how the staff were busy sharing their personal stories with each other-she said she felt like a "thing", instead of a valued client.

I am frequently disappointed when I hear about some of the experiences people describe in other offices. We make a focused effort to make sure our patients, have a great experience. One of our main concerns is easing anxiety in the dental office. At our cosmetic dentistry office in Denver, I have had the opportunity to hire the Ritz-Carlton for training on customer service. In a nutshell, "pay attention to everything, guess what the guest might enjoy next, take responsibility and act on it".

Our new patient today was beaming at me when I came in to meet her. She was almost giddy that we had treated her with attention and respect. That she had a warm, personal greeting when she arrived; that someone else offered her our complimentary spa treatment (see other amenities to help you relax). Even though she had been told what to expect on her first visit, She found out that we cared, and that we would do a good job for her.

So, there is no doubt that cosmetic dentistry really starts with service. We see people everyday that recount experiences where the dentist didn't believe them when it hurt, and just kept on going. Or didn't wait longer enough for them to be fully numb.

If you haven't really had THIS level of personal attention, then we believe you are truly missing out (contact us today for your own personal dental experience).

Oh, and if we pay that much attention to making you feel welcome, then just imagine how we'll pour ourselves into making an amazing smile for you!

Labels: cosmetic dentistry Denver, Customer service, dental anxiety, Ritz-Carlton, Scott Greenhalgh DDS, spa dentistry