Scott Greenhalgh DDS - Cosmetic Dentistry

Monday, February 1, 2010

When quality is NOT important

In reading the newspaper today, I came across an article that described the demise of multiple Japanese industries. The one that caught my eye the most was about Toyota. Somehow this icon of quality and cost controls, innovation and domination just slipped off of the map.

Here's my take on what went wrong: 1) Resting on your laurels. Just because you did it right and well last time doesn't mean that you will have success in the next opportunity. In cosmetic dentistry, the quality of the final result for YOU, this time, is all that matters. If I have 100 or 1000 other veneers or smile makeovers, and you aren't excited with YOURS, then the laurels really don't matter.

2) You can't afford to stop being fanatical about quality. FANATICAL, obsessive, relentless, unyielding, tireless...I think you get the idea. In our Denver cosmetic dentist office, every tooth, every smile, every examination, every experience matters! My staff knows I an obsessive about the results and the experience that our patients receive.

3) Do it right EVERY time. There is no room for "we'll just let this slide a little bit." Every encounter with a patient needs to go as orchestrated, so that they receive the results they were hoping for. We fight every day to make sure we are not losing sight of what each of our clients are expecting from us. (and more importantly-to go beyond what they are expecting).

SO, when is quality not important? The answer is it it constantly, unendingly important. (If you are looking for this sort of experience, then contact us today.)

Labels: Denver cosmetic dentistry, porcelain veneers, quality, Toyota