I was sitting at the Colorado Academy of
Cosmetic Dentistry meeting last night. We hosted a speaker with a great research background on why all of our
cosmetic dentistry materials work well, and how to get better results.
I have had the opportunity to listen to some of the best dentists in the world, and here is what I have found: thoughtful attention to how a system works and impeccable attention to detail produce
exceptional results. Anything less than this produces failure, pain, or disappointing
cosmetic dentistry.
I am fanatical with my staff about the importance of all of the little details. EVERY step is important, every step has a critical role, every step has to be orchestrated with precision.
At our meeting today before we saw our patients, I reminded everyone to "remember that all that matters to each of our patients today is THEIR appointment. They don't care what happened before or after them. They don't care if you hit traffic on the way to work. All they care about is that you pay attention to them."
What they want from
me and
my dental staff is complete attention and understanding of what is important to them. They want to know they we are supremely concerned with how comfortable their dental appointment is TODAY. They want to be positive that we know exactly what tooth we are working on, and that we are doing it for a good reason. They want to know that they will be better off for subjecting themselves to a dental procedure. They want to know that afterwards they will feel better or that their teeth will look better. They want to know what their
dental appointment will costs-without surprises.
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