Scott Greenhalgh DDS - Cosmetic Dentistry

Monday, April 19, 2010

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posted by edanjou at 12:47 PM

Rabid about Cosmetic Dentistry


When was the last time you saw "rabid" anything? I mean, look at this dog-he exemplifies it: tongue hanging way out, ears peaked, eyes focused in on something in the distance. He's ready to go.

I guess that one of my passions in life is cosmetic dentistry. Over the years, I have learned to keep my tongue from hanging out, or drool on anyone, and especially to not bite anyone, but other than that, it's the same for me as that dog in the photo. I'm ready to go!

There are times when it seems that everything I am thinking about has to do with advancing cosmetic dentistry in Denver. I am really looking forward to attending the premier event in cosmetic dentistry next week. The AACD (American Academy of Cosmetic Dentistry) will be having their 26th annual session in Dallas, TX.

It will be an inspirational week with great speakers, great tips on advancing my skills as a cosmetic dentist, and great people who love what they do. I am also enjoying having more involvement in this organization. I will be serving as a New Member Concierge. Like any big meeting, there are a few ins and outs, and my role is to help some new members get the best stuff out of the meeting.

I have also been invited to serve as an Internal Scout for the meeting. Cool, they have asked me to give my unedited, candid assessment of certain portions of the meeting. I CAN do that.

I was speaking with one of my business partners last week. He commented on how it seemed that my practice had really taken to heart the whole concept of "experience engineering". I take that concept to mean: that we understand what our clients want, and we have changed how things work internally in order to create the best possible experience for them.

So serving as a Scout, I think I understand what the experience OUGHT to look like. (And I'll give my two cents about how it actually goes). Beyond that, I look forward to the opportunity to add constructive comments about how to keep making this meeting better and better.


I am glad to be part of this group, and I am already looking forward to stretching my mind, and contributing as well. (And I am fairly certain, that no one will get hurt!)

If you are looking for some rabid cosmetic dentistry, or need an experience engineered just for YOU, then please contact us today!

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posted by Dr. Scott at 9:14 AM

Friday, April 16, 2010

Everyone is NOT a Cosmetic Dentist





Simply put: Everyone is not a cosmetic dentist.

I appreciate the opportunity to invade your thoughts for a few moments with my blogs. After practicing for over twenty years as a cosmetic dentist in Denver, I find I have a lot of opinions about how cosmetic dentistry is done.

I think there is a lot to the adage: "If you can't say something nice about someone, then don't say anything at all". I have had some great mentors in cosmetic dentistry along the way. The GREAT ones, were not only outstanding clinical dentists, but beyond that they were a class act: in how they spoke, in how they handled "dumb" questions, and in how they taught. Those are the characteristics that I aspire to.

I rarely make negative comments about other dentists. I don't think that serves the profession of dentistry very well, and also, it puts patients to the side of the conversation, rather than in the middle where they should be.

Simply put: Everyone is not a cosmetic dentist. Many WANT
to be, many TRY to be, but few actually produce amazing smiles, or perform profound services. I saw a gentlemen for a consultation recently. he had BIG spaces between many of his teeth. When he grew up, some of the teeth moved into the wrong spots. MANY difficult alignment problems. A very difficult plan.


A real cosmetic dentist has the goal to create a REAL result. A smile that will fit that person's personality and lifestyle. When the veneers are done, our patient ought to feel like WOW, that's amazing. I can't believe I waited this long to have this done!

And off they go, smiling at everyone and anyone they meet (stop by and visit our smile gallery with before and after photos to see some of these transformations!).


For this gentleman, his care starts with the right smile design. It's my job to listen to him, find out what he REALLY wants, and find the easiest route to deliver it to him. The smile design process has to include: his preferences, comfort options during his care, and clear communication about what the results are predicted to look like (by using a smile simulation).
Many dentists can fix teeth, many can make veneers, or a smile makeover. But unfortunately, not all dentists can perform the whole of cosmetic dentistry. I invite you to come see the difference a cosmetic dentist can make (contact us today!).

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posted by Dr. Scott at 7:00 PM

Sunday, April 11, 2010

Dentistry and Trust


I read an interesting blog today. It was talking about trust, confidence and how businesses, even cosmetic dentistry, need to earn their clients respect. I think that the success of long-standing relationships comes down to excellent communication.

I am constantly looking for ways to express to my cosmetic dentistry clients that we are here to serve them and to create the results that they are dreaming of. (you can see some of the other after photos here in our smile gallery).

We take great efforts to have clear, back-and-forth communication so that what I anticipate for my patients, is what THEY want, and what they anticipate. For example, I am working on a very difficult smile design. We are working on a smile simulation to show what I have designed to correct the spaces, even large gaps in his smile. I am using computer smile imaging to create a preview of what his new smile will look like. Then we will discuss how close that is to what HE wants.

Before we start his veneers or crowns, we will both have a clear image of what his new smile will look like. I will be realistic about what's possible. I see no value in promising the impossible.

Often though, we are able to deliver the AMAZING! At the end of the day, when it's all finished, if my patients leave smiling and amazed, it has been a good day.

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posted by Dr. Scott at 3:14 PM

Thursday, April 8, 2010

In Cosmetic Dentistry, it ALL Matters


I am often ranting to my staff, or to my wife, Tracy (who just wrote her first article in Examiner.com- check it out!). I rant from time to time about some of the things I am going to do when I have time.

For instance, when I retire, I want to go to the gym for two hours a day, ride my bike like crazy, try more hot yoga, play racquetball with my boys, travel whenever possible and go to lots of hockey games.

I also rant about things in dentistry, or cosmetic dentistry. I was ranting today about one day I'm going to write a book full of all the things I have learned about veneers, smile makeovers, teeth whitening, and all of the rest.

Really what this book will be about is the thought processes behind creating excellence. I decided I am going to call this book "Every #*!%ing Thing Matters" (because it does).

EVERY detail, in every moment of every dental appointment MATTERS. What gets said, how quickly, quietly or loudly you enter a room, how you phrase bad news....it all has a real emotional impact on the person sitting on the other side.

I think the largest element of this philosophy is you MUST be able to shut off your own mind about what's important or interesting to you, and project yourself into the mind of that cosmetic dentistry patient and see it all and feel it all they way THEY feel it.

Try it today. Go deep into the minds of your clients and see if it doesn't change EVERYTHING for you (and more importantly ) for them!

If you are searching for cosmetic dentistry in Denver or Lakewood, or even some far off other place in Colorado (heck- we even have patients who travel from out of state), feel free to contact us. We understand the trepidation in filling out that contact us form, and wondering if it's the right decision. We think you'll find out VERY quickly that YOU matter to us, and we'll make you feel that every step of the way.

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posted by Dr. Scott at 10:52 PM

Wednesday, April 7, 2010

Advancing Cosmetic Dentistry


I am a board member for the Colorado Academy of Cosmetic Dentistry, a local affiliate of the (coolest) cosmetic dentistry organization, the American Academy of Cosmetic Dentistry. The Colorado chapter is still a new group and still in it's infancy. In fact it really doesn't even have a logo yet (but here is the brand NEW one from the AACD-just released! and I thought it was nice of them to choose colors that matched my website that we made last year).
We have a lot of organizational things to do to in order to keep this organization strong for the years ahead. Some of the conversation turned to WHY does this group exist?

To me the best answers to that question would be to:
  • create great camaraderie under the umbrella of cosmetic dentistry
  • provide exceptional local education for those wanting to improve in cosmetic dentistry
  • grow the relationships to a point of offering a strong mentoring program
  • help make better cosmetic dentistry available to more patients (no one deserves to have a crummy smile)
The 25th annual meeting of the AACD will be in a few weeks, so I am also looking forward to the opportunity to talk with some of the other chapters and find out what their recipes for success have been.

I will love it when the day comes, to be able and look over this great Colorado chapter and see all of the contributions we have made! Hopefully this will be a huge year for Denver dentistry!

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posted by Dr. Scott at 11:05 PM

Friday, April 2, 2010

Why is there so much poor info about Cosmetic Dentistry?


Why is there SO much average to below-average information about cosmetic dentistry? Why is there such a volume of material out there on Google, Bing, Yahoo, Aol and the rest of the internet, and why is there really so little real helpful information?

The answer lies in the fact that MANY people are trying to place themselves high in the internet searches. There are a LOT of people writing blogs and posting information on the web. I propose to you that very little of it is actually written by dentists, and most of it is written by companies trying to just help websites move up in the rankings game.

I suggest that much of what is out there on the web, is not expert advice or expert information. In fact, it seems to me that much of it is taken from one page, run through the re-write blender and then spit out on a new page.

I write my own blogs. Occasionally, I have a company that writes additional content for me, but I supervise what gets posted.

Our dental website won a gold MarCom award last year for writing, and also a platinum award for overall website. I believe it was due in part to the personalization that we built into the site.

That's how I approach cosmetic dentistry-personally. What's right for one person, might not be just what the other person is looking for. Another big key for services like smile makeovers or veneers is the communication.

We'll take the time to make your smile look great (stop by our smile gallery) and match just right for you. If you are looking for this type of personalized approach to your family dental care or cosmetic dentistry, contact us today!

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posted by Dr. Scott at 7:02 PM

Thursday, April 1, 2010

What's new in Cosmetic Dentistry?


Cosmetic dentistry is changing all the time. There are new techniques every year that allow more options for a smile makeover, or a new way to do veneers. We already have great technology such as smile simulations, to help patients preview what their smile COULD like like before they start anything. We have spent a lot of time building our before and after smile gallery, in hopes that you can see real people, and their real transformations. All of these advancements make it easier to get amazing results!

What's new in cosmetic dentistry TODAY? Well, the largest worldwide dental association of cosmetic dentistry, the American Academy of Cosmetic Dentistry has unveiled it's new look and brand. (In fact I am a "sustaining" member, which means that I have passed the written examination for accreditation in cosmetic dentistry-here is the new logo they sent me:)

What's also exciting is that the annual meeting of this group is upcoming soon- April 27 through May 1, 2010- and I'll be there. In fact I'm excited, because I will have the opportunity to represent my local chapter, the Colorado Academy of Cosmetic Dentistry. I am looking forward to the inspiration of being around the best cosmetic dentists in the world, and bringing back new additions for our cosmetic patients. There are great options now, but even more coming soon!

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posted by Dr. Scott at 9:23 AM

3190 South Wadsworth Blvd., Suite 300 | Lakewood, CO 80227

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