Scott Greenhalgh DDS - Cosmetic Dentistry

Monday, November 2, 2009

Apple CEO Steve Jobs and Cosmetic Dentistry

I'm nearing the end of a good read entitled "Presentation Secrets of Steve Jobs" by Carmine Gallo. Steve is known for engaging, powerful communication about Apple's new products. I really enjoy the insights into how the great ones think.

One of my insights thus far is that Steve has a fanatical involvement in crafting his messages. He could farm them out to a speech writer, he could pencil sketch some slides that he wants to use in his presentation and send them off to the best graphic artists on the planet, but it largely appears that HE creates all of these things himself.

I really believe that personal involvement makes his message so powerful and persuasive.

Another insight is his ability to take the complexities of new technologies and products, and simplify them to he point that anyone can understand them. I think this is one of the single biggest mistakes in healthcare.

The doctor has volumes of knowledge, but he speaks in a way that sounds like he is speaking to his peers, rather than translate it into a message that his patient can easily grasp. I find the same is true with cosmetic dentistry in Denver. The majority of patients don't really care about what percent are we going to make the Golden Proportion of the front teeth. How many millimeters (or fractions) are we going to add here. I believe my roll is to bring clarity and to understand what my patient's concerns are, understand what technically needs to be constructed, and then converse about them in a way to build confidence about the process and the planned results.

I've watched some of Steve's presentations on YouTube. (In fact, you can watch some of my videos on our media page (or on YouTube as well.). So far, no one is writing a book about me, and I haven't had the call to speak to thousands (though you can see what 125 people have said about our practice in these dentist reviews. I AM passionate about cosmetic dentistry, and I really believe that virtually ALL dental problems can be stopped forever. Maybe someday, I 'll get invited to speak about cosmetic dentistry, or even about creating amazing dental health.

For now, I am more than pleased to speak with my patients one-on-one and help them create their results and experience they have been hoping for.

Labels: Apple, before and after photos, cosmetic dentist reviews, Cosmetic Dentistry, dental video, Steve Jobs, YouTube