Scott Greenhalgh DDS - Cosmetic Dentistry

Monday, November 2, 2009

Apple CEO Steve Jobs and Cosmetic Dentistry



I'm nearing the end of a good read entitled "Presentation Secrets of Steve Jobs" by Carmine Gallo. Steve is known for engaging, powerful communication about Apple's new products. I really enjoy the insights into how the great ones think.

One of my insights thus far is that Steve has a fanatical involvement in crafting his messages. He could farm them out to a speech writer, he could pencil sketch some slides that he wants to use in his presentation and send them off to the best graphic artists on the planet, but it largely appears that HE creates all of these things himself.

I really believe that personal involvement makes his message so powerful and persuasive.

Another insight is his ability to take the complexities of new technologies and products, and simplify them to he point that anyone can understand them. I think this is one of the single biggest mistakes in healthcare.

The doctor has volumes of knowledge, but he speaks in a way that sounds like he is speaking to his peers, rather than translate it into a message that his patient can easily grasp. I find the same is true with cosmetic dentistry in Denver. The majority of patients don't really care about what percent are we going to make the Golden Proportion of the front teeth. How many millimeters (or fractions) are we going to add here. I believe my roll is to bring clarity and to understand what my patient's concerns are, understand what technically needs to be constructed, and then converse about them in a way to build confidence about the process and the planned results.
I've watched some of Steve's presentations on YouTube. (In fact, you can watch some of my videos on our media page (or on YouTube as well.). So far, no one is writing a book about me, and I haven't had the call to speak to thousands (though you can see what 125 people have said about our practice in these dentist reviews. I AM passionate about cosmetic dentistry, and I really believe that virtually ALL dental problems can be stopped forever. Maybe someday, I 'll get invited to speak about cosmetic dentistry, or even about creating amazing dental health.

For now, I am more than pleased to speak with my patients one-on-one and help them create their results and experience they have been hoping for.

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posted by Dr. Scott at 11:53 AM

Friday, October 16, 2009

State of the Art Cosmetic Dentistry and Sherlock Holmes



I am blogging to you from the 2nd ever annual meeting of the Colorado Academy of Cosmetic Dentistry. I feel fortunate to be a Charter member here in Denver. This group is an affiliate of the American Academy of Cosmetic Dentistry. Like a lot of things in life, hanging and associating with the right people makes all the difference.
Here are some of my biggest observations for today:

A great cosmetic dentist is really a great photographer. You have to imagine, see, then capture the problems in teeth. I personally believe that many clues to issues in teeth are just missed. It's like those old Sherlock Holmes stories. There's a dead body on the floor, Watson makes some theory like he was shot by a random passer-by through the window. After a few moments of unbelief, Holmes goes on to explain in detail how the corpse had recently returned from the far east, inadvertently upset a local warlord, and was followed home and poisoned while he slept with some exotic Asian spider venom.

CLASSIC-- they both are in the same room, but it's all in how the details are seen (IF they are recognized) and how they are linked together to tie the important details together correctly. Any really good dentistry has to be done in this same manner. Cosmetic dentistry has to be done in the same way. For cosmetic dentistry to produce an exciting result, and for it to hold up well over time, the cosmetic dentist has to be a master at collecting clues (photographing) and fitting them together for that indiviual patient.

I really enjoying winding through these mysteries and journeys. Every day it is our mission to solve problems, and create beautiful cosmetic dentistry.

So, watch out for Asian warlords, and exotic spiders... but leave your teeth to us.

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posted by Dr. Scott at 10:49 AM

Monday, October 12, 2009

Working on my Cosmetic Dentistry Book




About a year ago I finally decided what type of website I wanted to build and who I wanted to build it. I have to say I have been happy with Dan Goldstein and his crew over at Page1 Solutions. I believe we built a very robust website, with the emphasis on readability and information for you, the reader.


Over the weekend, I was sorting through some of the cosmetic dentistry portraits that my off-the-hook photographer created (Mark Cafiero-photographer, "par excellence"). From there it dawned on me that there are a lot of stories in those images. So, I started to create a book or a portfolio to capture those stories and transformations.

Simply put, cosmetic dentistry changes lives.

After 20 years as a dentist in Denver, I see everyday people who are having problems with their smiles or are handicapped because of some problem in their smiles.

This portfolio will be a smile journey. Showing the before and afters of these peoples' journeys. In my 20 plus years in cosmetic dentistry, I have found those who want to have a smile change as down-to-earth normal people, just like you and I. And the beauty and confidence that exudes from these people afterwards is amazing. We all deserve to live our days with that feeling of inner confidence and outward beauty.


I feel fortunate to be part of the process. To have a front row seat and watch it all happen. These are THEIR stories, not really mine.

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posted by Dr. Scott at 10:19 AM

Monday, July 27, 2009

Is this the end of Silver Fillings?

Tomorrow we are expecting a ruling by the FDA on the classification for "encapsulated amalgam" (that is a cartridge that holds the liquid Mercury and the powder made from other elements). There has been controversy following amalgam for many years. And too often, it becomes the whipping boy for health extremists. In my experience of over 20 years in dentistry, I cannot say I personally have observed or treated someone who has suffered some ill or neurological effect from having silver fillings. 
Amalgam has been around for more than 100 years. That was the main material that I was taught to fill teeth with in 1988. Personally, it can work great, but I stopped using it over 10 years ago. There is simply no way to make it part of cosmetic dentistry
My personal belief is that amalgam persists because it is a fairly easy and forgiving material to put into teeth. In general, you can be a very average dentist or dental assistant and fix a cavity with silver filling. In my opinion, it takes greater skill and ability to place white fillings that produce both a beautiful and comfortable result. You just simply can't have a bad day with white (or composite) fillings because it is a demanding material. 

Beyond fillings, lies the realm of porcelain restorations. There are many times that NO filling materials (silver amalgam or white composite) are strong enough. In my cosmetic dentistry practice in Denver, we often use porcelain inlays or onlays to repair teeth beautifully. These restorations can be invisible even to the trained eye and can repair a tooth that has had a larger cavity for many years.
So... we'll see what the FDA says tomorrow. 

Actually, in my practice it won't make any difference, since I don't use it anyway. I'll just stick to the great resources that I already have for cosmetic dentistry (visit our smile gallery). We'll just keep on making back and front teeth look natural and smiles looking great!

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posted by Dr. Scott at 10:24 PM

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